Design Process: Gabriela

X —iO
Dec 22, 2023
1 min read

Updated: Nov 7

Brand and web design for a Berlin-based international business coach, featuring strong information architecture.

CHALLENGE

How can we simplify the vast range of professional services offered by Gabriela Schweinberger while maintaining clarity for her clients? With a variety of consulting, training, and mentoring options available, it can be overwhelming for potential clients to navigate and find the right service.

THE SOLUTION

To streamline the user experience, she and I spoke about her expertise, we laid out her diverse audience, her experiences, and her clients' feedbacks, then we summarized and grouped all services into 5 clearly defined categories, each color-coded for easy navigation. This organized structure allows clients to quickly identify and explore the specific services they need, enhancing accessibility and clarity.