X-iO on a
mission
to Empower
Small, Medium Businesses, Freelancers, and Startups
⏎
WHY?
When SMBs thrive online — so cities flourish offline.
Today’s market is about visibility, engagement, & ownership. That’s where X-iO steps in, —crafting digital experiences that empower entrepreneurs with brand identities & websites that are easy to manage, built for growth, 100% theirs.
SMBs & freelancers are the foundation of a strong economy and the heartbeat of vibrant cities. They bring character, diversity, and opportunity to their urban spaces creating an inviting, dynamic fabric where people connect, work, and thrive.
Therefore, we’re not just designing brands and websites—we’re helping to shape stronger economies and more vibrant communities —one business at a time. 🚀
Who?
My name is Diana K. Himmelreich, raised across continents, shaped by different cultures, and passionate about design & innovation, now based in Berlin, I help SMBs translate their bold visions into meaningful digital experiences, from brand identities to UX/UI to future-forward systems.
WHY X-iO?
The eXtended[input➡Output] = interface that tells stories ↵
Born in 2021, inspired by the locals of the Berlin urban fabric.
EXPERTISE: Brand, UX/UI, Web, genAI, Automation
D's CREDENTIALS:
Cert. UX/UI Designer
Cert. Google UXD
Cert. Frontend Dev. Jr.
Experienced with cross-functional teams & team lead.
Fluent in English & Spanish | German (B2).
#hackARThon winner:ARTIST-Made | Solana General Track Challenge, Basel21'CH
DIANA'S JOURNEY:
Architecture → sustainability → real estate → hospitality → Brand & UX/UI → AI ...and down the #rabbitHole 🕳️🐇
BACKGROUND & INTERESTS: architecture, sustainability, minimalism, real estate, hospitality, photography, design, user experience, fitness, longevity, health, traveling, tech innovation, automation, artificial intelligence.
↓ the #rabbithole 🕳️
BACKGROUND
ARCHITECTURE & URBANISM
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Architect Designer:
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Space planning, Renovations
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Hotels, Resorts & Beach-Clubs.
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Aprox.,12 years experience from Intern to Project Manager
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Miami - Berlin
REAL ESTATE HOSPITALITY & PHOTOGRAPHY
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Real Estate Agent.
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Hospitality Management for short-term furnished rentals
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Architecture & Real Estate Photography.
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Miami - Berlin
SUSTAINABILITY
Research Contributor
Building Systems Integration for Enhanced Environmental Performance and Human Comfort in Buildings
Contributed as a volunteer researcher to a publication exploring integrated building design strategies that improve sustainability, environmental performance, energy efficiency, and occupant comfort through the coordination of architectural and engineering systems.
Completion
Leadership in Energy and Environmental Design.
It is a globally recognized green building rating system developed by the U.S. Green Building Council. LEED certification indicates that a building or project meets certain standards for sustainable design, construction, and operation.
Architect Designer
Asmayda Group / Nikki Beach Hotel & Resorts
Design Team Member | Commercial
2004 - 2010 | 11 Nikki Beach Hotel & Resorts around the world.
Hotel, Beach Club, Nightclubs, Restaurants, and Furniture Design.
Independent Architecture/Interior Residential Prjects:
Renovation | Interiors | Furnishing | Staging | Photography.
MC Apartment Furnishing | Miami Beach, FL. USA
CM Apartment Remodelling | Miami Beach, FL. USA
CG Residential Project | Asuncion, Paraguay
TM Versatile Living Compact Apt.| Tokyo, Japan
PO Compact Contemporary Apt, Brickell, FL. USA
Design Team Member | High End Residential Projects:
FH & A | Miami, FL. USA
AM-Profile | Miami, Florida. USA
PHOTOGRAPHY
EDUCATION
BA ARCHITECTURE, CONSTRUCTION MGNT, URBANISM
→ Technische Universität Berlin
2015 - 2016 | Masters | Architecture. - not graduated
Urban planning, smart cities, sustainable energy sources, low-income housing projects, environmentally friendly construction methods, green buildings, and greenhouses.
→ Florida International University | Miami, Florida. USA
2006-2011 | Bachelor of Arts | Architecture
Design concept development, building planning, architecture history, theory, building construction, management, and law.
2010 | Urban planning, Università Degli Studi di Genova, Italy
Examination of architecture from different eras and design concepts, urban fabric analysis, suburbs/gated community vs. mixed-use buildings, human design-oriented facilities, urban distribution, transportation strategy, entertainment, equality, and opportunities.
→ Miami Dade College | Miami, Florida. USA
2009 | Minor in Construction Management.
Proposals, construction process planning, construction law, commercial law, job security on-site, quality control, project management, cost estimate, construction chemistry, and building materials science.
2004-2006 | Architecture | Associates Degree
